Thursday, April 23, 2015
Means might for life
I haven't seen the Dairi-o commercial run before a movie at the Grand in years, and yet that marketing campaign was so effective that even now my child is convinced that, in fact, Dairi-o is "where everybody eats."
I think that this will be the local commercial that stays with him the way the Jhoon Rhee Martial Arts commercial is famous among those of my generation who grew up in the Washington, DC area.
I guarantee you if I bumped into Jon Lowder or another such and said Jhoon Rhee he would immediately say Nobody bothers me! (to which the only appropriate reply is Nobody bothers me either! followed by a wink.)