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Sunday, October 25, 2009

Dear Amazon:


The Frustration-Free Package is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging. Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.

Bolding mine. Hey, remember when we could shake a wrapped present and, based on the sound and feel of the movement inside, actually hazard a guess as to the contents? Remember opening gifts without having an arsenal of knives, screwdrivers, and heavy-duty scissors onhand?

Thank you so much, Amazon, for returning our traditions. May all the world's children one day know a better, clamshell-free world.


PS: Next please tackle the rampant overuse of giftbags even for easily-wrapped items.

Amazon's Frustration-Free Packaging
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