My oldest has just pitched a nearly persuasive argument that 1 pm qualifies as "Eve", i.e. "Christmas Eve", i.e. when family tradition dictates that each child is allowed to open exactly ONE (1) gift.
Although I was not swayed, I was impressed with his feat of spontaneous and passionate oration, the gist of which sounded an awful lot like, "It's five o'clock somewhere."
I've set him watching this and told him to let me know when Santa gets to London.