The thing is, if you painted the brick behind it white, it could be fun, like you chewed up Lilly Pulitzer and then spat her at the letters.
But as it is? Playing off the brownish, variegated brickwork? Well, the lettering doesn't just catch the eye; it stabs at it with a fork. The trim does the same, only the fork has a flaming marshmallow on it this time, and the eye melts.